Here's an opportunity to learn the newest and most exciting developments opening up in Data Monetization. Trial out new methods, hear the latest policy developments and commission your own research into new consumer behaviors.
This 90-day accelerator program is aimed at tackling the most crucial challenges arising from the current global data monetization & privacy trends
Structured policy, technical and business advice on data monetization from world-leading experts.
Focused market research to understand how your consumers will respond to requests to monetize their data and subsequent potential behaviors.
A PoC app to help deliver market research, demonstrate technical viability of data monetization and provide a demonstrator for internal purposes.
Over three months your team will research, conceptualize, and build an ethical framework for monetizing user data, broken into three phases:
Structured policy, technical and business advice on data monetization from world-leading experts.
Focused market research to understand how your consumers will respond to requests to monetize their data and what behaviors might flow from that.
A PoC app to help deliver market research, demonstrate technical viability of data monetization, and provide a demonstrator for internal purposes.
And the Technology Layer We'll Use
This is an exciting opportunity to work with the impressive start-up Streamr, who have already collaborated with numerous big names such as Bosch, Nokia and HPE and are offering an accelerator program for operators to test out privacy-centric data monetization specific to their markets.
We will develop solutions that balance the tension between privacy and data monetization, creating business models that are informed by experts and validated by research.
In-person kickoff day (Covid pending) to garner team alignment, baseline education, and understanding of program timeline and deliverables including a Q&A session with our experts.
You'll learn about:
Upcoming regulatory changes and associated risks
Consumer reactivity to data sharing & incentives
Data privacy tension in creating data monetization
An understanding of how the data brokering industry will be disrupted in the next five years
Politics & Ethics
IoT & Data
Value Distribution
Data Businesses
Data Buyers
Data and the Law
Data Frameworks
Sharing Economy
Politics & Ethics
IoT & Data
Value Distribution
Data Businesses
Data Buyers
Data and the Law
Data Frameworks
Sharing Economy
Over several weeks our in-field experts will recruit your users to conduct in-depth qualitative research and obtain a detailed assessment and likely modelling of user behavior around user permitted data monetization.
The research questions will be shaped in conjunction with your team during a dedicated workshop to measure favorability ratings on data monetization across a number of issues.
The research will provide vital market intelligence about:
The impact of offering access to mobile-based
data monetization in terms of customer acquisition and loyalty
What will motivate customers to take part in data monetization
The form and level of reward that’s most motivating
in the specific context of mobile-based data monetization
During the 90 days we will create a PoC App that participants will get to test. They will then provide feedback on the experience of sharing their data.
The app will:
Contextualize user behaviors utilizing an authentic UX
Provide complete understanding of data monetization
implications: user behavior, key growth metrics effects, marketing approaches
Inform decision-making on future product development
Create a PoC of backend integration
Hands-on exercises & expert advice, 90-day week-by-week booklet to advance with your team
Privacy, sharing, and monetization direct from subscribers, including:
Expected ROI of user data monetization
Direct implementation knowledge
Details on nexts steps, including outlook on fully realized implementation and projected revenue
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